Originally developed as part of a CareerFoundry UI design course in 2022, Bróg — meaning “shoe” in Irish — began as an eCommerce experience for streetwear-inspired trainers. Now reimagined as a personal passion project, Bróg is undergoing a thoughtful redesign inspired by the Irish phrase “GRMA” (go raibh maith agat, meaning “thank you”).
This refreshed direction introduces a renewed colour palette, curated collections, and a deeper focus on gratitude, culture, and community. With a modern aesthetic rooted in Irish identity, Bróg celebrates every step as a gesture of appreciation.
