I developed the visual identity and packaging concept for Vizikid, a children's hi-vis clothing brand focused on fun, visibility, and comfort. Their debut product line featured colourful, high-visibility woolly hats designed to help keep kids safe while embracing bold, kid-friendly style.
The Vizikid logo is a playful, custom wordmark that reflects the brand’s personality. The design removes the dots from the is—giving it a hand-altered, childlike feel—and transforms the final ‘d’ into a smiley face, injecting warmth and friendliness into the identity. The letterforms are rounded and approachable, designed for clarity and instant recognition across all applications.
The packaging and swing tags use a palette of four neon safety colours, reinforcing visibility while maintaining a vibrant and playful tone. Every visual element was designed to appeal to kids and reassure parents.
